This post is related to the category "starting-up". All of the related posts provide some insights about a side project, in which I apply lean startup methodology and theories in real practice. Click the category link above to find all related articles.
When working on a new business concept, one of the first steps nearly every idea driven person wants to take on is to find an appropriate name for the new business. It feels like a very necessary step, because with every concept or thought note, you would like to use the brand or company name.