Tobias Becker

Digital Evangelist & Startup Enthusiast


Defining the business concept and ‘how to find a startup name (incl. domain)?’

This post is related to the category "starting-up". All of the related posts provide some insights about a side project, in which I apply lean startup methodology and theories in real practice. Click the category link above to find all related articles.

When working on a new business concept, one of the first steps nearly every idea driven person wants to take on is to find an appropriate name for the new business. It feels like a very necessary step, because with every concept or thought note, you would like to use the brand or company name.

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[Starting-up] Insights into a side project

Since I decided to quit doing my own business to start my job at diconium strategy as a management consultant, I often thought that it would be nice to start a business beside the job. Not because of the money or because I have too much leisure time. It’s more about testing approaches that are popular and that I typically recommend to our clients (e.g. lean startup with MVP approach, design thinking and more). I wanted to gain more in-depth experience with applying these approaches – not only in theory, but in real practice.

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Amazon: Profits, surprisingly not re-invested

Earlymoves just published a great article about the latest news from amazon. The key question followed by the article is “WHY IS AMAZON ALL OF A SUDDEN NOT RE-INVESTING ALL ITS PROFITS?”.


Earlymoves (“analyzing the strategies of global online retail players”) is the international site of K5 GmbH by Jochen Krisch. It’s the English speaking equivalent to and always worth reading through for everyone interested in online retail business.

Value chain disruption in automotive visualized

What your car may look like in 2020 #DigitalDisruption #automotive


Learn how to read Chinese (TED Talk)

Just stumbled over this great TED talk about how to learn Chinese using simple pictures and mnemonics.

Speaker: ShaoLan Hsueh (Technologist, entrepreneur)
Visit her website:

Always worth striving for …


The Shift: Close the gap between awareness and action

As a management consultant, my job is it to help firms to optimize existing business models as well as to establish new business models – all with using the power of digital commerce. With now more than five years experience in digital business models, ecommerce and the “digital transformation” (I really hate this buzzword) of corporations, I have been observing a sort of change over the last years. This change reflects in what kind of projects our clients request and how they act in projects.

It’s just about a perception from a personal point of view, but I think the essence of what I observe is real and – so I hope – also observed by others working in a similar field.

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Updated: K5 fund – The exciting growth of an “industry” in one chart

Early this year the German K5 GmbH set up a fund for digital business in consumer retail (focus: b2c ecommerce). They began to invest some money in shares from amazon, asos, zulily and zooplus. Over the time, they added more shares from other companies that went public and  – up to now – they curated a good portfolio of interesting and promising companies from national (German) as well as international players from the ecommerce branch.

Over the time, Sven Rittau (CEO of K5 GmbH) and Jochen Krisch (exciting commerce) reported some stats about the development of the portfolio. In March, they announced to open up the fund for institutional and private investors in perspective.

Now, Jochen came up with latest portfolio data and published an interesting article with some insights.


K5 Fund Development – by Jochen Krisch,

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Great companies don’t hire skilled people …

Great companies don’t hire skilled people and motivate them, they hire already motivated people and inspire them. People are either motivated or they are not. Unless you give motivated people something to believe in, something bigger than their job to work toward, they will motivate themselves to find a new job and you’ll be stuck with whoever’s left.
Simon Sinek, Start with Why: How Great Leaders Inspire Everyone to Take Action

More relevant than ever.


Sports icon Lothar Matthäus now supports


bigbox-start_aktion4_2015-Juli-LMOne of our start-ups (financed and coached by our venture capital company Crowd-Angel) have achieved the next step for growth. From now, the company of Kim Neidenberger,, is supported by Lothar Matthäus as testimonial and Business Partner. The sports icon holds 10% share of the company and acts as testimonial to boost awareness and trust for the brand and the offered services. So, I assume it is correct to say – Lothar Matthäus is back in trainer business!

I really appreciate to watch our start-ups mastering the hard business. And I look forward to support ideas like this to come true and grow up.

Go on and keep on rocking, Kim & Co!


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